WMF delighted its visitors at Ambiente in Frankfurt with the »WMF Culinary Experience Market« and invited them to immerse themselves in the experience of a premium market. The concept combined the various product groups and themes, such as Preparing, Cooking, Dining & Drinking, into a uniform look. The various communication areas offered visitors the best possible orientation and clearly arranged information on the products. The experience was rounded off by two visitor activities and the culinary experience at the show kitchen.