Neubau Eyewear Window Campaign

For the new special collection »Côte du Soleil«, a window display was designed to highlight the eyewear and transport it to a distinctive setting. The collection represents a lasting homage to the endless summer. Complementing this, the installation with its colours and materials reflects the characteristic mood of the Côte d’Azur. Water, sun and vegetation form the main theme and take the viewer back to a time in the sixties, full of freedom, courage and nonchalance. Travel Windows were designed and produced, each of these being presented at an optician’s around the world for a specific period of time. Afterwards, the setup travelled to the next destination – sustainable and simple.

Project type
Window Campaign


Neubau Eyewear
Creative Direction
Agency/Project Owner
DFROST Retail Identity
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