BORA is a manufacturer of innovative, high-quality solutions for kitchens and is considered as a pioneer among cooktops with extractor hoods. Since 2021, you can experience the world of BORA in its first flagship store in Munich. All of BORA’s innovations are presented on 160 m² and cooking events for end consumers, retail partners and multipliers are held in the fully equipped kitchen. A few months after the store opened, BORA wanted to take measures to increase footfall. In order to strengthen communication in and around the store, we focussed on the shop windows and in-store communication in order to increase awareness and convey the information content in an appropriate and BORA-typical way. To this end, we designed the window graphics, the use of the screen and product information displays.