Tommy Hilfiger #ChallengeLewis

For the worldwide launch of the Capsule Collection feat. Lewis Hamilton, an interactive game station was developed that encourages customers to take part in a challenge with the F1 star. With the activation idea #challengelewis, the game not only thrilled motorsport fans. The main prize were pieces of the limited edition collection. How could you win them? It’s simple – shake the bottle and beat the champ!