A flexible shop concept was developed for the Swarovski Crystal Lab in Robinsons Mall in Dubai to enable versatile visual merchandising at the point of sale. The light grid system, which rests on solid plinths, gives a clear view of the sales area and yet allows for clear zoning. Products of any size can be elegantly presented – from accessories to fashion. High-quality materials such as marble and polished metal underline the claim and premiumity of the Crystal Lab and the glamour of the Swarovski brand.