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Porsche Design x Huawei Special Window

For the launch of the new Porsche Design smartphone Huawei Mate RS, an interactive window was designed, which interacted with passers-by through special light control and thus directed them directly to the product. By means of motion control technology, the light show could be stopped and the focus directed to the product. The mobile device was rotatable via a touch sensor on the window pane, allowing a 360-degree view. In addition, the customer had the option of calling the smartphone in the window directly to receive further information.

Project type
Window Campaign

Client

Porsche Design
Year
2018
Services
Conception
Creative Direction
Design Lead
Agency/Project Owner
DFROST Retail Identity
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