Neubau Eyewear Exhibition Stand Mido

The essential concept for the Neubau Eyewear stand at the Mido Eyewear Show in Milan involved the stand opening up on all sides and being decorated with lots of greenery – reusable and flexible – in the spirit of sustainability. Combined with original Bauhaus furniture and those redesigned in the same style, the interior was dedicated to the Bauhaus Year 2019. On an area of 8 by 10 metres, The stand offered plenty of space for original Bauhaus classics by Marcel Breuer, Le Corbusier & Co. as well as self-designed furniture in the Bauhaus style. The staging of the stand as a greenhouse with its dense rows of plants on the façade and in the interior spaces conveyed both the feeling of an urban lifestyle and values such as sustainability, for which the brand stands, thus giving the stand concept a surprising twist.

Project type
Exhibition Stand


Neubau Eyewear
Creative Direction
Agency/Project Owner
DFROST Retail Identity
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